You can also prospect, again on Google, using search strings such as "Keyword" + "Guest post", "Keyword" + "Write for us", "Keyword" + "Contributor " - I prefer this approach to tools, because the highly returned sites are likely to be authoritative. Content + influence. Once you have a base of quality content on your site, you can find sites that link to other articles and then contact the owners to see if they
will link to your content. Ideally, your content should improve upon what it already links to so that the link can be replaced or yours can be included in addition to the fax number list original link. The skyscraper technique can work well here; however, it is not perfect for all situations. Creation of broken link. This is similar to #4 in many ways, but you're looking for broken links on sites you've identified as potentially providing a valuable link (or vote) for your business. You may need to create content to fill the gap when you find an
opportunity, but this approach where you help the site owner and provide a simple alternative can yield great results. Identify the sites you want to link from, then explore those sites with Screaming Frog or Xenu Link Sleuth to find opportunities. Lots of legwork here, but you can find diamonds in these 404s! Local organizations. With local businesses, I like the ties that connect you to that physical location. Often you will be able to find clubs or others that will accept a sponsorship in exchange for a secure,